Funny enough, before I was contacted about doing a product review on Jouleswww.joulesusa.com, I hadn't really heard of them before...then I realized why: their a British brand and they are recently beginning to make a pretty big splash in the states with their colorful collections for women, men, kids, and baby, as well as gifts and items for the home, too.
I love that the Joules icon is a bunny and it's embellished on most of their pieces (similar to the Polo Horse for Ralph Lauren, or the sheep for Brooks Brothers). It's a fun little tid bit of knowledge and it's a sweet little detail that makes them stand out. You can read more about the brand here.
In addition, I love their price points...friendly on the wallets and it's not the same thing that every other person is wearing. Not to mention I love the fact that they have an easy peasy option of viewing their prices in USD rather than GPB so no worries if you're not a current exchange guru (nope, I'm not even close).
Anyways, I'm always on the hunt for finding new brands to shop with, as I tend to get brand burn out from time to time and it's fun to mix it up in the closet fashions. They have just released some of their new spring items and I'm in love (though you all know I have to wait until after Easter is over to purchase)
Sugar Bit later this year so stay tuned! More fun goodies to come :)
P.S. thanks to Joules for letting this momma have a fun time shopping online and having the opportunity to learn more about their wonderful brand and adorable clothes!